Insights from lecture with Harry West, Design Continuum

Focus on qualitative research (about 7 subjects) because you don't know the right question, much less the right answer

Treat subjects like they are smarter, but from a different place, and you don't speak the language

Key to killer product is to identify a contradiction and solve it (e.g. people like to have clean floors, but cleaning is a dirty task)

If reason for being is being first, you maybe leaving money on the table.

Daily Uptake

Word:
latent - adj. - present and capable of becoming though not now visible, obvious, active, or symptomatic

Quote:
"When the customer comes first, the customer will last"
- Robert Half

Concept:
Working Capital - http://en.wikipedia.org/wiki/Working_capital

Daily Uptake

Word:
Moribund - adj. - on the verge of distinction, near death, not progressing or advancing

Quote:

“How can the moribund old man reason back to himself the romance, the mystery, the imminence of great things with which our old earth tingled for him in the days when he was young and well?”

- William James

Concept:
Private Equity - http://en.wikipedia.org/wiki/Private_equity

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